Social Media - facebook, twitter, blogs, youtube курс

Код курсу

3246

Тривалість

7 годин (зазвичай 1 дні, включаючи паузи)

Огляд

Мета курсу полягає в тому, щоб дати можливість учасникам оволодіти основними принципами основних соціальних медіа-платформ та їх використанням в різних галузях.

Machine Translated

Програма курсу

Marketing on the Internet

  • What is socialmedia? Phenomenon of online communities
  • Examples of current Internet campaigns
  • The main advantages of social media over traditional communication channels
  • Social Media and Advertising
  • Business benefits resulting from the campaign socialmedia
  • Selection of the communication channel
  • E-Consumers - participants rather than users - who they are, they are looking for and what you expect?
  • Basic terminology in e-marketing
  • Targeting online advertising
  • The performance indicators
  • Efficiency and optimization activities
  • Social networks: scopes, operation, function
  • Building a community around the brand - goals and methods
  • Engagement Marketing on social networks
  • Word of Mouth Marketing - Opportunities and threats and a code of good practice.
  • Viral Marketing - how to design a successful viral campaign
  • advertising campaigns
  • Handling of critical situations

Overview and specifications of basic communication platforms and their use in various industries

  • Facebook
  • Twitter
  • Microblogs
  • Discussion Forums
  • YouTube
  • Our class
  • Company blog
  • Services news
  • Citizen journalism
  • Cooperation with bloggers

Image creation

  • Create a campaign image on the web
  • Basic principles of creating communication strategies in social media
  • Effective communication on the internet
  • Language Internet.
  • What to focus on and with what to give up.
  • Mobile technologies.
  • Rules for a good e-mailing
  • Newsletters

Analysis and monitoring whether our actions are achieving the intended benefits

  • Available analytical tools and their application in practice:
  • Statistics Facebook and YouTube
  • Google Analytics
  • Available Social Media Monitoring Tool
  • Practical measurement of ROI, the cost of obtaining the user / customer and their activation
  • Assessment of the impact of Social Media on the image of the brand as a whole

Case studies

Completion of training and assessment

Відгуки

★★★★★
★★★★★

Пов'язані категорії

Пов'язані курси

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